Case Study - Corbeil Appliances
How Corbeil Appliances doubled ad revenue while cutting ad investments by half
About the company
Corbeil Appliances is a leading Canadian retailer specializing in high-quality home appliances part of Groupe Amiel, an extensive appliance network across Québec and Ontario.
The Assignment
In a highly competitive market, Corbeil Appliances sought advanced digital advertising expertise to stand out and drive growth ahead of peak season, focusing on performance-led strategies to boost digital revenue across Paid Search and Performance Display.
Strategic Blueprint
Bright Click, an independent network of senior agency specialists, assembled a custom team of top Canadian digital talent. To enable rapid breakthrough performance, Corbeil contributed key domain expertise and aligned its teams to accelerate execution and optimize the product feed.
Working as a unified unit, both teams focused on two core deliverables:
- Rebuilding Corbeil’s digital advertising architecture for maximum efficiency
- Enhancing Corbeil’s signal engineering framework to fully leverage Google’s advanced algorithms
The Payoff
Within just a few weeks of data ingestion, performance surged to unprecedented levels, driving substantial incremental revenue confirmed by back-end reporting.
At the same time, advanced bidding strategies helped offset peak-season cost inflation, delivering significant advertising efficiency gains.
Platform Used
- Display & Video 360
- Campaign Manager 360
- Google Analytics 360
- Google Ads
ad revenue
In just weeks, BK's targeted strategy increased qualified traffic, lowered media costs, and significantly grew our digital revenue. A partner delivering such results this fast is every marketing director’s dream.