Case Study - Avianca

Avianca is one of Latin America’s largest and oldest airlines and operates the largest e-commerce business in Colombia.

The airline industry operates on razor-thin margins, making continuous efficiency gains essential. To challenge established ways of working and uncover opportunities masked by day-to-day operations, Avianca engaged an external partner to bring a fresh, objective perspective.

Operating within an already optimized paid media environment, BK engaged specialized and globally recognized consultants to audit agencies and uncover non-incremental spend.

BK identified seven-figure non-incremental spend across Paid Search and Programmatic. By implementing the recommended changes, Avianca and its agencies reduced ad costs by 20% without impacting total e-commerce revenue.