Author: britklik

Leveraging LTV On SA360 Within The GMP Stack


Optimizing for lifetime value stimulates growth by eliminating short-term revenue noise, by amplifying the most valuable assets and by seeking for additional cost-effective business. In this article, we determine: Who should leverage lifetime value and the process from data acquisition to data activation. How can an organisation leverage LTV depending on where it stands today

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Search Ads 360 vs. Google Ads: When to make the switch?


The Decision Process: SA360 is Google’s enterprise solution which allows you to centralise search marketing with unified insight and reporting. Through state-of-the-art machine learning capabilities, it elevates campaign optimization of complex SEM structures at scale. In this post, we cover the following topics: Search Ads 360 is worth it, IF you operate within a mature,

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